Designers say that they are trying to incorporate these sustainable practices into modern clothing, rather than producing "hippie clothes". Due to the efforts taken to minimize harm in the growth, manufacturing, and shipping of the products, sustainable fashion is typically more expensive than clothing produced by conventional methods.
Considered the Prince Charming of green designers, Ryan Jude Novelline created a ballroom gown constructed entirely from the pages of recycled and discarded children's books known as The Golden Book Gown that "prove[d] that green fashion can provide as rich a fantasia as can be imagined."
Eco-couture designer Lucy Tammam uses eri silk (ahimsa/peace silk) and organic cotton to create her eco friendly couture evening and bridal wear collections.
The Hemp Trading Company is an ethically driven underground clothing label, specialising in environmentally friendly, politically conscious street wear made of hemp, bamboo, organic cotton and other sustainable fabrics.
